Mobile communication

Frequently Asked Questions

• What is the TideMobile Solution Suite?

  TideMobile is a category of solutions enabling mass communication between companies and their audiences via available and widely recognized messaging systems and instant messaging apps. Thanks to simple integrations via APIs for SMS and MMS messaging, as well as with applications such as WhatsApp Business, RCS/SMS 2.0, website chat, and Business Messenger available from Tide Software, companies can conduct advanced omnichannel communication that addresses the latest conversational marketing trends.

• What is business communication via instant messaging?

  The most popular messaging apps in Poland and worldwide are WhatsApp and Business Messenger. A new technology on the Polish market is RCS, which means SMS 2.0 messages received in the native SMS app on smartphones. Consumers who use these messaging apps for personal conversations are increasingly using this channel to contact their favorite brands. Therefore, companies should skillfully capitalize on this trend and enable communication through these channels. For a company to utilize messaging apps on a mass scale, it requires a suitable solution that connects the company’s system with messaging apps, i.e., an API. Tide Software has developed such solutions. Thanks to these solutions, for example, bulk RCS messages sent by companies via Tide Software’s API can be read by recipients in the SMS app on their phones.

• What benefits can my company gain by using messaging solutions?

  API solutions like WhatsApp Business API, Business Messenger, and RCS/SMS 2.0 offer numerous functionalities for businesses, such as sending rich multimedia messages (images, video, audio, PDF files). They also allow for setting automatic notifications, contact labels, creating product catalogs, and enabling group conversations. They increase recipient interaction with these types of messages, allowing for engagement measurement and tailoring communication and channels to their preferences.

• What are the capabilities of the WhatsApp Business API solution for businesses available from Tide Software?

  WhatsApp Business API enables mass global communication, automated responses, personalization of messages, sending multimedia, and connection with other communication channels available in the company as part of an omnichannel strategy.

• What is RCS, or SMS 2.0?

  RCS (Rich Communication Services) is an advanced communication standard that runs on smartphones in a native SMS app. It enables sending SMS text messages enriched with multimedia such as photos, videos, GIF files, and PDFs, as well as creating group chats and sharing location. Therefore, RCS technology is referred to as SMS 2.0. It offers vast communication possibilities with recipients, making it easier for customers to contact the company, resolve their issues, and conduct marketing campaigns through extensive advertising. It provides companies with detailed performance reports—confirming the sending, delivery, and reading of messages, as well as analyzing reactions and responses, which can be used to profile the recipient base, personalize, and analyze communication effectiveness.

• How does Messenger for business work?

  Business Messenger allows businesses to send text messages, images, video, and audio files, as well as conduct voice and video calls with recipients who expect immediate responses to their inquiries. It also supports payment processing and integration with other applications.